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Brand: DIOR
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The legendary Lacoste polo shirt becomes a fragrance collection. One letter. Four digits. One code - L.12.12. The name of the fragrance collection goes back to the polo shirt of the same name and its development process. L stands for Lacoste, 1 for the unique piqué material, 2 for the short-sleeved model and 12 for the number of prototypes developed until the polo shirt went into production. L.12.12 Blanc reflects the mood "fresh" and is reminiscent of a freshly washed polo shirt
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The acidity of caviar lime and the freshness of eucalyptus and caviar lime essence combine perfectly with pine chords and rich cedar tones, culminating in a feeling of exquisite comfort.
The white bottle, its petit piqué engraving and embroidered crocodile evoke the classic polo created by René Lacoste. Defying convention, he shortened the sleeves of a traditional tennis shirt to create the first comfortable polo. He was one of the first to understand the need to combine freedom of spirit and movement.
His nickname was Crocodile. René Lacoste, tennis legend from France, was given it by the American press because he was so exceptionally tough on the court. The Frenchman liked himself in the role of the crocodile and made it the trademark of his company, founded in 1933. The first creations: white sports shirts made of an innovative material. Today, the Lacoste brand offers everything from fashion to fragrances that discerning clientele want for their active everyday lives. Today, as then, the crocodile stands for the brand's high quality standards and sporty, elegant style.
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